Coca-Cola Great Britian will change the name of Coca-Cola Zero to Zero Zero 7 as part of a global tie-in with forthcoming James Bond film Quantum of Solace. Limited-edition bottles will roll out in the UK next month, supported by a global ad campaign and on-pack promotions using the ‘Zero Zero 7′ strapline.
Remember the good ol' days when Bond promoted booze! It's a sign, an end of days, an approaching apocalypse....what has our world become?
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